Steer (formerly Mechanic Advisor) is a marketing-automation CRM for auto shops — campaigns, retention, reputation, and reporting. AxleDash is narrower on purpose: a done-for-you website plus a front desk that answers missed calls. Here’s the honest breakdown for a small shop.
| Steer | AxleDash | |
|---|---|---|
| Monthly price | Custom quote (not public) | $40–$179/mo, public |
| Setup time | Onboarding over weeks | Same day |
| Contract | Annual term common | Month-to-month |
| Website included | Add-on / varies | ✓ Yes |
| Missed-call text-back | ✓ Yes | ✓ Yes |
| Online booking | ✓ Yes | ✓ Yes |
| Full marketing CRM | ✓ Yes | Not a full CRM |
| Built for | Shops with volume + a marketer | Independent 1–6 bay shops |
Positioning reflects publicly-known info as of 2026. Steer’s pricing is quote-based and terms vary — confirm current details with Steer directly.
If you’re a multi-bay shop already running Tekmetric or Shop-Ware, with a service advisor or marketing person who will actually work a CRM — build campaigns, segment customers, run retention — Steer’s depth goes well beyond what we do. We’re not a CRM, and we won’t pretend to be one. If you have the volume and the person to drive it, Steer earns its keep.
No. AxleDash is a done-for-you website plus a missed-call front desk. It captures and books the customers you’re already getting; it isn’t a full marketing-automation CRM. If deep campaign and retention tooling is your priority, Steer is the heavier tool.
Steer is quote-based and not published publicly, and typically sold on an annual term. AxleDash is public and month-to-month: $40/mo for the Website, $179/mo for the full Front Desk, no contract.
Yes. Some shops run a CRM for campaigns and use AxleDash for the website and missed-call capture. Nothing about AxleDash requires ripping out your existing tools.