Based in Smyrna, GA · Serving independent auto shops nationwide (770) 371-7282 eric@axledash.com
Done-for-you shop websites + front desk

Your shop’s website and front desk, done for you.

Customers search your shop, like your reviews, then find no website and can’t book. They call once, hit voicemail, and book the shop down the street. We build you a professional site in a day, answer the front desk when you can’t, and prove what it earns you every month.

Free preview, no obligation. Your site can be live the day after a 15-minute call. You keep your domain.

$1,200
in lost work per missed call, and 85% never call back (Invoca)
1 in 5
calls to a shop go unanswered (Marchex, 2026)
Live in a day
your site goes up the day after a 15-minute intake call

Sources: Marchex (2026), Invoca, OEC via Ratchet+Wrench (2026). How we get these numbers →

01 / The leaks

Two leaks send your customers to the shop down the street.

Leak A · Invisible online

They search you, like your reviews, and find nowhere to book.

Most people check you out online before they ever call. They see your Google reviews, then look for a website and find nothing, or a dead page from years ago. No way to book, no hours, no services. So they keep scrolling to a shop that looks open for business. Great reviews can’t save a job if there’s nowhere to land.

Leak B · The leaking phone

You’re under a hood. The phone’s ringing. That’s a job walking away.

The ones who do call reach you while you’re on a car, after hours, or on a weekend. They hit voicemail, and 85% of those callers never call back. Up to 1 in 5 calls to a shop go unanswered, each one worth a booked job. A front desk that answers by text catches them before they dial the next shop.

Been in business a while? You’re also sitting on past customers who stopped coming back and work they already declined. That’s money you earned once already, and we can recover it too. See the recover-past-revenue layer →

You’re not losing these jobs on price or service. You’re losing them before anyone ever reaches you.

02 / The cost

Do the math on a slow week.

10 missed calls  ×  $350 to $2,000 per job  =  $3,500 to $20,000 of work you never knew you lost.

Plus the declined work already sitting in your system. That’s not a marketing problem. It’s a revenue leak, and it’s fixable fast.

03 / Your number

Now do the math on your shop.

A minute of quick questions. See your estimated monthly loss and the plan that fits your shop.

Question 1 of 5
Can customers book with you online right now?
Question 2 of 5
How big is your shop?
Question 3 of 5
When a call comes in and you can’t grab it, what happens?
Question 4 of 5
Roughly how many calls come in a week?
Question 5 of 5
What is an average booked job worth to you?
Your shop is likely leaking around
$0/mo
Your biggest leak
Recommended plan

A rough estimate from typical call patterns for a shop your size. A website that books online, plus a front desk that answers the calls you miss, stops this leak going forward.

Last step
Start free. Your plan’s ready.

Tell us where to set it up. Takes about 20 seconds, and you’ll finish on our secure signup.

No charge today. You’ll set everything up first.

04 / What we build you

Your website and front desk, in one place.

We set it all up from proven auto-shop templates in a day. You never touch it. Everything below is included; recovering your past revenue is an optional add-on.

The foundation

A professional shop website, with online booking built in

We build your site from proven auto-shop templates and put it live the day after a 15-minute call: your services, hours, location, reviews, and a book-now button that drops appointments straight onto your calendar. Mobile-first, fast, and made to convert the people already searching for you. You keep your domain and never touch the code.

See which plan fits your shop →
Front desk

Missed-call text-back + AI booking

When a call slips to voicemail, the caller gets a friendly text in seconds, and a natural back-and-forth books the job onto your calendar. It reads like a person and never overbooks a one-bay shop.

Reviews engine

More 5-star reviews, on autopilot

Every finished job triggers a review request by text or email, so the reputation that’s already bringing people to your site keeps growing while you work.

Proof report

A monthly report that proves it worked

Every month you get a plain-English report: website visits, online bookings, calls recovered, and reviews generated. No guessing whether it’s working, you see exactly what it earned you.

Optional add-on · recover past revenue

Been open a while? Win back money you already earned.

Upload any invoice or customer export and we’ll surface two piles of recoverable revenue. It’s an add-on, not required to get your site live.

app.axledash.com/scan
Found Money

Declined-work recovery

Export your declined-work report and see exactly how much you’re sitting on, free, in 60 seconds. Then we go get it back with recovery messages ready to send and a prioritized call list for your advisor.

Lost Customers

Lapsed-customer reactivation

No declined-work data? Upload the customer or sales history report every shop system has, even a QuickBooks export. We find the customers who haven’t been back in 6 to 18 months and bring them in with a friendly nudge.

05 / How it works

How it works

01

15-minute intake call

Tell us about your shop: services, hours, and location. We pull in your Google reviews and photos. That’s all we need from you.

02

Your site live in a day

We build it from proven auto-shop templates, turn on online booking and the missed-call front desk, and publish once you approve. You keep your domain and never touch the code.

03

A monthly report shows what it earned you

Visits, bookings, calls recovered, and reviews generated, in plain English every month. One captured job covers the $40 plan; two or three cover the $179.

06 / Why AxleDash

Engineer-built. Recession-resilient.

Built by a software engineer with a background in automotive supply-chain IT, not an agency that took a weekend course. I build and run your website and front desk myself, then tune it every month. No middleman reselling it.

  • A background in GM and automotive supply-chain IT. I’ve built the systems big automotive operations run on, and now I build for the independent shop.
  • Auto shops are recession-resilient. People keep cars longer when money’s tight. The average vehicle on US roads is now a record 12.8 years old. When new-car sales slow, your bays stay full.
  • No contracts, no lock-in. We build and run it for you, so you never have to touch a website again.
  • Based in Smyrna, GA, working with independent shops across the US.
  • You work directly with the engineer who builds your system.
Eric, founder of AxleDash
07 / Pricing

Two plans. One captured job pays for either.

Done-for-you, month-to-month, cancel anytime. No setup fee, no contract, and you keep your domain.

Website
$40 /mo

Get found and get booked.

  • Professional website, built and hosted for you
  • Online booking straight to your calendar
  • Automated review requests
  • New-lead alerts by text and email
  • Monthly proof report
Start with Website →
One captured job covers $40. Two or three cover $179. Free preview first — claim it and be live today.

Month-to-month, cancel anytime. No setup fee. You keep your domain, and the recover-past-revenue scan is free to run.

Not sure? Take the 60-second quiz →

08 / FAQ

Common questions

I don’t want to manage a website.
You never touch it. We build it, host it, keep it updated, and monitor it for you. If you want a change, you text us. That’s the whole point of done-for-you: you run the shop, we run the website and front desk.
I already get customers from word of mouth.
Good, keep them. This catches the ones who search first. Even a word-of-mouth referral usually Googles you before they call, and if there’s no website to book on, some of them quietly go elsewhere. We turn the searches you’re already getting into booked appointments, without touching what already works.
What if it doesn’t work?
You’ll know either way. Every month you get a report showing visits, bookings, calls recovered, and reviews generated, so it’s never a guess. It’s month-to-month with no contract, so if the numbers don’t justify it, you cancel anytime.
Who owns the domain and the site?
You do. You keep your domain. If you already have one, we point your new site at it; if you don’t, we help you register one in your name. It’s your shop’s address, not ours.
Will the texts feel robotic?
No. The AI texts in short, natural language as your shop, and you can jump in anytime. For the jobs that matter, you can have it draft the message and send with one tap.
What file do I actually upload?

Have a declined or deferred work report? That’s Found Money: we score every declined job and total what’s recoverable.

No declined-work data? Upload any invoice or customer history export, even QuickBooks. We find the customers who quietly stopped coming back and what they’re due for. Every shop has this file, so nobody dead-ends.

It works with exports from Tekmetric, Shopmonkey, Shop-Ware, Mitchell1, AutoLeap, R.O. Writer, or QuickBooks / any invoice list. Formats: CSV, Excel (XLSX), or a PDF report. You don’t need to clean it up first, we detect the columns.

Your file is kept in private storage, auto-deleted after 7 days, and your customers’ details never travel in a URL. Run the free scan.

Is texting customers about declined work legal?
Yes, and we keep it that way. By default, recovery runs on email and a call list for your service advisor, with no mass texting. We only text a customer who has already texted your shop or given express written consent. We respect quiet hours, honor STOP right away, and every shop gets carrier-registered business messaging (A2P 10DLC) that we set up for you. We handle the compliance side so you don’t have to.
Do I have to switch my shop software?
No. It works alongside what you use, and books into your Google Calendar. No rip-and-replace.
Do you do voice? Will it answer the phone?
The front desk answers missed calls by text, which most callers actually prefer to a robocall, and it books the job. Live voice answering is on the roadmap; text-back and online booking cover the gap today.
Am I locked into a contract?
No. Month-to-month. The system pays for itself or you leave.
How fast can it go live?
Your site can be live the day after a 15-minute intake call. The missed-call front desk and booking turn on at the same time. If you want to recover past revenue too, the free scan works as soon as you upload an export.
09 / Prefer to talk first?

Prefer to talk first?

Rather talk it through before you sign up? Tell us your shop and we’ll hand-build a finished preview of your site, with your reviews, services, and a book-now button, then send it over. No obligation and nothing to install. If you like it, we make it live the next day.

Free preview, no obligation. Already have your shop data and want your recoverable revenue too? Run the free scan.